Top Affordable Makeup Brands in Kenya: The Complete Guide.
With makeup, I believe that being beautiful is expensive in terms of thousands of shillings using foreign high-end products. The fact is that you do not have to spend alot of money to do makeup. Kenyan beauty market has also grown with both local and foreign low end affordable products over the years, providing an equal playing field to students, professionals and even individuals to have their moment of glory.
I am going to explain to you the best affordable makeup brands in Kenya, where you can buy them? How can you save money and yet look gorgeous.
Why Budget Makeup Matters?
- Affordable Products – Not everybody can manage expensive brands such as MAC or Fenty. Reasonably priced products are good to make sure that everyone can access beauty.
- Easily Accessible Everywhere in Kenya – Quality makeup is available in supermarkets, beauty parlours, and online websites.
- Worn Daily – Rather than reserving your expensive products for special occasions only, daily makeups can be worn at a lower price.
I noticed that these days there are increasingly more brands that understand the Kenyan and African skin tones and hence provide foundations and powder that will exactly match.

Top Affordable Makeup Brands in Kenya.
Some of the top affordable makeup products Kenya beauty enthusiasts swear by:
Caroline Cosmetics (Local Brand).
- Best for students and young working professionals.
- Provides lip glosses, eyeliners, pressed powders and lipsticks.
- Prices: KES 200 – KES 800.
- Available in most supermarkets like Naivas and cosmetics outlets.
- Ideal for beginners who can experiment without overspending.
Maybelline.
- International brand with extensive distribution in Kenya.
- Top sellers are Fit Me Foundation, Superstay Lipsticks and Colossal Mascara.
- Prices: KES 800 – KES 2,500.
- Suitable for oily and skin.
- Easily available at physical stores and at online stores such as Jumia.
L.A. Girl
- Inexpensive but quality makeup among Kenyan beauty bloggers.
- Best known for Pro Conceal HD Concealer, to be used for highlighting and contouring.
- Also sells powders, setting sprays, and eyeshadows.
- Prices: KES 500 – KES 1,500.
- Best suited for frugal makeup lovers.
Zaron Cosmetics
- Nigerian company developed for African skin.
- Sells powders, foundations, lipsticks and eyeshadows.
- Prices: KES 1,000 – KES 3,000.
- Best suited for women who prefer affordable but long-lasting products.
Black Opal.
- Formulated for dark skin, making it very popular in Kenya.
- Famous for compressed powders and stick foundations.
- Prices: KES 1,500 – KES 3,500.
- Good coverage for melanin skin.
Revlon.
- International brand at affordable prices.
- Provides lipsticks, foundations, mascaras and compact powders.
- Prices: KES 1,000 – KES 2,500.
- Perfect for anyone who wants a balance between cost and quality.
Huddah Cosmetics (Kenyan Brand).
- Huddah Monroe’s company.
- Lipped for lipsticks, lip glosses and eyeshadows.
- Prices: KES 1,000 – KES 2,000.
- Fashionable and ladies choice for those who wish to support locals.
Where to Get Affordable Makeup in Kenya?
Besides having original products, it is also essential to be affordable. Where to get them:
Supermarkets;
- Naivas, Carrefour, Quickmart.
- Stock brands such as Maybelline, Caroline Cosmetics and Revlon.
Beauty Shops;
Best Lady, Super Cosmetics, Ashley’s Beauty Store.
Handle a vast range of both local and foreign brands.
Online Shops;
- Jumia – Discounts and flash sales are constant.
- Kilimall – Cheap shopping and promotions.
- BeautyClick – Deals in beauty makeup exclusively.
- Company Official Websites – Make sure you purchase original makeup.
Tips on Saving Money for Makeup in Kenya.
- Price Comparison – Some online stores sometimes price their products lower than offline stores.
- Purchase during Sales such as Jumia Black Friday, supermarket sales and clearance sales can save you some cash.
- Select Multi-Purpose Products – e.g., a lipstick with a double function of being blush.
- Take Tips from Beauty Influencers Most of them also give discount coupons and suggest cheap products.
- Start with necessities (foundation, lipstick, mascara) and then move on to highlighters and eyeshadow palettes.
FAQs about affordable makeup brands in Kenya.
Q1. Which is the most affordable makeup brand in Kenya?
Caroline Cosmetics is the most affordable, and their products go for as low as KES 200.
Q2. How to get original makeup brands in Nairobi?Super Cosmetics, Best Lady and Naivas supermarkets are reliable. Online, Jumia and BeautyClick are reliable.
Q3. How much does a good foundation cost on average in Kenya? It costs Between KES 1,000 – KES 3,000, depending on the brand and coverage?
Q4. How do I know if makeup is fake or original?
Always purchase from known suppliers, inspect for sealed packaging, and never go for suspiciously cheap ones.

Q5. Are there any cheap Kenyan-owned makeup companies?
Yes! Caroline Cosmetics and Huddah Cosmetics are both Kenyan cheap makeup companies.
The beauty industry in Kenya, has evolved to cater for every budget for anyone. Most ladies have realised that when buying from a supermarket, a cosmetics shop or online, there are plenty of affordable makeup brands which they can trust. From global names like Maybelline and Revlon to local ones like Caroline Cosmetics and Huddah Cosmetics.
Always opt for purchasing original makeups and not extremely cheap replicas. Originals not only improve one’s appearance but they are also skin-friendly.
Beauty needs not to break the bank account, affordable Kenyan makeups prove that it doesn’t!